Apple vs Procter & Gamble: Tone of Voice Compared
A side-by-side comparison of how Apple and Procter & Gamble communicate — tone words, language style, sentence structure, and taglines.
Voice comparison
| Dimension | Apple | Procter & Gamble |
|---|---|---|
| Tone words | Innovative, Aspirational | Trusted, Caring, Quality |
| Language style | Imperative | Warm and trustworthy |
| Sentence type | Command | Declarative |
| Tense | Present | Present |
| Expression | Figurative | Figurative |
| Tagline | "Think Different" | "Touching Lives, Improving Life" |
What Apple and Procter & Gamble share
Apple and Procter & Gamble share no tone words.
Where they differ
Apple leans innovative, aspirational. Procter & Gamble leans trusted, caring, quality.
Frequently Asked Questions
How is Apple's tone of voice different from Procter & Gamble's?
Apple uses a innovative, aspirational tone with imperative language, while Procter & Gamble uses a trusted, caring, quality tone with warm and trustworthy language. They share no tone words.
What is Apple's tagline and what is Procter & Gamble's tagline?
Apple's tagline is "Think Different". Procter & Gamble's tagline is "Touching Lives, Improving Life".