Apple vs PepsiCo: Tone of Voice Compared
A side-by-side comparison of how Apple and PepsiCo communicate — tone words, language style, sentence structure, and taglines.
Voice comparison
| Dimension | Apple | PepsiCo |
|---|---|---|
| Tone words | Innovative, Aspirational | Fun, Bold, Diverse |
| Language style | Imperative | Fun and energetic |
| Sentence type | Command | Declarative |
| Tense | Present | Present |
| Expression | Figurative | Figurative |
| Tagline | "Think Different" | "For the Love of It" |
What Apple and PepsiCo share
Apple and PepsiCo share no tone words.
Where they differ
Apple leans innovative, aspirational. PepsiCo leans fun, bold, diverse.
Frequently Asked Questions
How is Apple's tone of voice different from PepsiCo's?
Apple uses a innovative, aspirational tone with imperative language, while PepsiCo uses a fun, bold, diverse tone with fun and energetic language. They share no tone words.
What is Apple's tagline and what is PepsiCo's tagline?
Apple's tagline is "Think Different". PepsiCo's tagline is "For the Love of It".