Apple vs Berkshire Hathaway: Tone of Voice Compared
A side-by-side comparison of how Apple and Berkshire Hathaway communicate — tone words, language style, sentence structure, and taglines.
Voice comparison
| Dimension | Apple | Berkshire Hathaway |
|---|---|---|
| Tone words | Innovative, Aspirational | Trustworthy, Traditional |
| Language style | Imperative | Declarative |
| Sentence type | Command | Statement |
| Tense | Present | Present |
| Expression | Figurative | Literal |
| Tagline | "Think Different" | "Do business with people you trust" |
What Apple and Berkshire Hathaway share
Apple and Berkshire Hathaway share no tone words.
Where they differ
Apple leans innovative, aspirational. Berkshire Hathaway leans trustworthy, traditional.
Frequently Asked Questions
How is Apple's tone of voice different from Berkshire Hathaway's?
Apple uses a innovative, aspirational tone with imperative language, while Berkshire Hathaway uses a trustworthy, traditional tone with declarative language. They share no tone words.
What is Apple's tagline and what is Berkshire Hathaway's tagline?
Apple's tagline is "Think Different". Berkshire Hathaway's tagline is "Do business with people you trust".