Planet Labs Tone of Voice — Innovative & Sustainable

Tagline: "See change. Drive change."

Industry: Earth Observation

Sector: Aerospace

How Planet Labs Communicates

Planet Labs communicates with a innovative, sustainable and data-driven voice using mission-driven language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "See change. Drive change.", captures this voice. The central tension in Planet Labs's communication is data vs. privacy, which shapes every message they craft. Their mission is to use space to help life on earth.

Tone Words

Planet Labs's brand voice is defined by the following tone words: Innovative, Sustainable, Data-Driven.

Communication Style

  • Language Style: Mission-Driven
  • Sentence Type: Command
  • Tense: Imperative
  • Expression: Figurative

Planet Labs Brand Story

Planet Labs operates the largest constellation of Earth-imaging satellites ever deployed, photographing the entire landmass of Earth every single day. Founded in 2010 by former NASA scientists in a garage, Planet pioneered the use of small, mass-produced satellites to democratize access to Earth observation data. The company's satellites have documented everything from deforestation in the Amazon to Russia's military buildup before invading Ukraine. With over 200 satellites in orbit generating petabytes of imagery, Planet provides data for climate monitoring, agricultural optimization, and global security that was previously available only to superpowers.

Brand Message

Imaging the entire Earth every day to democratize access to planetary data

Brand Mission

To use space to help life on Earth

Brand Positioning

Core Concept: Daily Earth Imaging

Central Tension: Data vs. Privacy

About Planet Labs

Planet Labs PBC (formerly Planet Labs, Inc. and Cosmogia, Inc.), known as "Planet.", is a publicly traded American Earth imaging company based in San Francisco, California. Their goal is to image the entirety of the Earth daily to monitor changes and pinpoint trends. The company designs and manufactures 3U-CubeSat miniature satellites called Doves that are then delivered into orbit as secondary payloads on other rocket launch missions. Each Dove is equipped with a high-powered telescope and camera programmed to capture different swaths of the Earth. Each Dove Earth observation satellite continuously scans Earth, sending data once it passes over a ground station, by means of a frame image sensor. The images gathered by Doves, which can be accessed online and some of which are available under an open data access policy, provide up-to-date information relevant to climate monitoring, crop yield prediction, urban planning, and disaster response. With acquisition of BlackBridge in July 2015, Planet Labs had 87 Dove and 5 RapidEye satellites launched into orbit. In 2017, Planet launched an additional 88 Dove satellites, and Google sold its subsidiary Terra Bella and its SkySat satellite constellation...

Frequently Asked Questions About Planet Labs

What is Planet Labs's tone of voice?

Planet Labs uses a innovative, sustainable, data-driven tone of voice. Their communication is mission-driven, typically using command-style sentences in the imperative tense. Their tagline "See change. Drive change." exemplifies this voice.

How does Planet Labs communicate with customers?

Planet Labs operates the largest constellation of Earth-imaging satellites ever deployed, photographing the entire landmass of Earth every single day. Founded in 2010 by former NASA scientists in a garage, Planet pioneered the use of small, mass-produced satellites to democratize access to Earth observation data. The company's satellites have documented everything from deforestation in the Amazon to Russia's military buildup before invading Ukraine. With over 200 satellites in orbit generating petabytes of imagery, Planet provides data for climate monitoring, agricultural optimization, and global security that was previously available only to superpowers.

What is Planet Labs's brand message?

Planet Labs's core message: Imaging the entire Earth every day to democratize access to planetary data Their mission: To use space to help life on Earth

What is Planet Labs's slogan?

Planet Labs's slogan is "See change. Drive change.". It carries their innovative, sustainable, data-driven voice.

What is Planet Labs's mission?

Planet Labs's mission: To use space to help life on Earth

What makes Planet Labs's brand voice unique?

Planet Labs stands out through their innovative, sustainable, data-driven communication style. Their central brand tension, "Data vs. Privacy", shapes how they communicate across the Aerospace sector.

What language style does Planet Labs use?

Planet Labs uses mission-driven language, with figurative messaging, in command-style sentences, using the imperative tense.

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