Oddbox Tone of Voice — Purposeful & Warm
Tagline: "Good food doing good."
Industry: Produce Delivery
Sector: Food & Beverage
How Oddbox Communicates
Oddbox writes warm and purposeful. “Good food doing good” — rescuing the “too wonky” and “too many” “direct from farmers to your door,” helping “fight food waste with every deliciously odd fruit and veg box.” The voice is playful and sustainable.
Tone Words
Oddbox's brand voice is defined by the following tone words: Purposeful, Warm, Playful, Sustainable.
Communication Style
- Language Style: Good-food-doing-good
- Sentence Type: Statement
- Tense: Present
- Expression: Straightforward
Oddbox Brand Story
Oddbox writes warm and purposeful. “Good food doing good” — rescuing the “too wonky” and “too many” “direct from farmers to your door,” helping “fight food waste with every deliciously odd fruit and veg box.” The voice is playful and sustainable.
Brand Message
Wonky and surplus fruit and veg rescued direct from farmers to fight food waste.
Brand Positioning
Core Concept: Good-food-doing-good
Frequently Asked Questions About Oddbox
What is Oddbox's tone of voice?
Oddbox uses a purposeful, warm, playful tone of voice. Their communication is good-food-doing-good, typically using statement-style sentences in the present tense. Their tagline "Good food doing good." exemplifies this voice.
How does Oddbox communicate with customers?
Oddbox writes warm and purposeful. “Good food doing good” — rescuing the “too wonky” and “too many” “direct from farmers to your door,” helping “fight food waste with every deliciously odd fruit and veg box.” The voice is playful and sustainable.
What is Oddbox's brand message?
Oddbox's core message: Wonky and surplus fruit and veg rescued direct from farmers to fight food waste.
What is Oddbox's slogan?
Oddbox's slogan is "Good food doing good.". It carries their purposeful, warm, playful voice.
What language style does Oddbox use?
Oddbox uses good-food-doing-good language, with straightforward messaging, in statement-style sentences, using the present tense.
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