NTT Tone of Voice — Visionary & Human-centered

Tagline: "Driving innovation for a sustainable future."

Industry: Telecommunications

Sector: Telecom

How NTT Communicates

NTT writes visionary and human-centered. “Driving Innovation for a Sustainable Future,” it works on “creating a connected future for people and communities” with “human-centered technology.” The voice is optimistic and global.

Tone Words

NTT's brand voice is defined by the following tone words: Visionary, Human-centered, Optimistic, Global.

Communication Style

  • Language Style: Human-centered-tech
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Straightforward

NTT Brand Story

NTT writes visionary and human-centered. “Driving Innovation for a Sustainable Future,” it works on “creating a connected future for people and communities” with “human-centered technology.” The voice is optimistic and global.

Brand Message

Global technology and telecom, human-centered.

Brand Positioning

Core Concept: Human-centered-tech

Frequently Asked Questions About NTT

What is NTT's tone of voice?

NTT uses a visionary, human-centered, optimistic tone of voice. Their communication is human-centered-tech, typically using statement-style sentences in the present tense. Their tagline "Driving innovation for a sustainable future." exemplifies this voice.

How does NTT communicate with customers?

NTT writes visionary and human-centered. “Driving Innovation for a Sustainable Future,” it works on “creating a connected future for people and communities” with “human-centered technology.” The voice is optimistic and global.

What is NTT's brand message?

NTT's core message: Global technology and telecom, human-centered.

What is NTT's slogan?

NTT's slogan is "Driving innovation for a sustainable future.". It carries their visionary, human-centered, optimistic voice.

What language style does NTT use?

NTT uses human-centered-tech language, with straightforward messaging, in statement-style sentences, using the present tense.

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