MasterClass Tone of Voice — Premium & Cinematic
Tagline: "Learn from the best"
Industry: Online Education
Sector: Education
How MasterClass Communicates
MasterClass communicates with a premium, cinematic and inspirational voice using premium language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Learn from the best", captures this voice. The central tension in MasterClass's communication is entertainment vs. education, which shapes every message they craft. Their mission is to give anyone the opportunity to learn from the best.
Tone Words
MasterClass's brand voice is defined by the following tone words: Premium, Cinematic, Inspirational.
Communication Style
- Language Style: Premium
- Sentence Type: Command
- Tense: Imperative
- Expression: Figurative
MasterClass Brand Story
MasterClass reimagined online education as premium entertainment, attracting the world's most famous experts to teach their crafts. Founded in 2015 by David Rogier and Aaron Rasmussen, MasterClass features cinematic production values that make cooking with Gordon Ramsay or writing with Margaret Atwood feel like intimate mentorship. The platform has attracted over 180 instructors—from Serena Williams to Martin Scorsese—teaching millions of students. While critics debate whether you can truly learn to write from Aaron Sorkin through video alone, MasterClass has created a new category of 'inspiration as education' valued at over $2.75 billion.
Brand Message
World-class instructors teaching what they do best
Brand Mission
To give anyone the opportunity to learn from the best
Brand Positioning
Core Concept: Celebrity Teaching
Central Tension: Entertainment vs. Education
Frequently Asked Questions About MasterClass
What is MasterClass's tone of voice?
MasterClass uses a premium, cinematic, inspirational tone of voice. Their communication is premium, typically using command-style sentences in the imperative tense. Their tagline "Learn from the best" exemplifies this voice.
How does MasterClass communicate with customers?
MasterClass reimagined online education as premium entertainment, attracting the world's most famous experts to teach their crafts. Founded in 2015 by David Rogier and Aaron Rasmussen, MasterClass features cinematic production values that make cooking with Gordon Ramsay or writing with Margaret Atwood feel like intimate mentorship. The platform has attracted over 180 instructors—from Serena Williams to Martin Scorsese—teaching millions of students. While critics debate whether you can truly learn to write from Aaron Sorkin through video alone, MasterClass has created a new category of 'inspiration as education' valued at over $2.75 billion.
What is MasterClass's brand message?
MasterClass's core message is about World-class instructors teaching what they do best. Their concept "Celebrity Teaching" drives their mission: To give anyone the opportunity to learn from the best.
What makes MasterClass's brand voice unique?
MasterClass stands out through their premium, cinematic, inspirational communication style. Their central brand tension — "Entertainment vs. Education" — shapes every message they craft in the Education sector.
What language style does MasterClass use?
MasterClass uses premium language with figurative messaging. Their sentences are typically command in structure, using the imperative tense.