Knoll Tone of Voice — Modern & Workplace

Tagline: "Good Design Is Good Business"

Industry: Furniture

Sector: Home & Garden

How Knoll Communicates

Knoll argues that design is not decoration but strategy. "Good Design Is Good Business" makes a confident, almost corporate case for taste as function — modern, precise, workplace-minded. The voice is rational and assured, treating great design as a bottom-line decision.

Tone Words

Knoll's brand voice is defined by the following tone words: Modern, Workplace, Design.

Communication Style

Language Style: Rational
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Knoll Brand Story

Knoll represents excellence in furniture. "Good Design Is Good Business" captures the brand's modern, workplace, design approach to their craft.

Brand Message

Good Design Is Good Business

Brand Mission

Deliver excellence in furniture

Brand Positioning

Core Concept: Modern Furniture

Central Tension: Ordinary vs. Exceptional

About Knoll

Knoll (previously Knoll, Inc.; now a subsidiary brand of MillerKnoll, Inc.) is an American company that manufactures office and storage systems, furniture, textiles, and accessories. Its KnollStudio division is the licensed manufacturer of furniture designed by famous architects and designers such as Harry Bertoia, Ludwig Mies van der Rohe and Lilly Reich, Florence Knoll, Frank Gehry, Charles Gwathmey, Maya Lin, Marcel Breuer, Eero Saarinen, and Lella and Massimo Vignelli. Over 40 Knoll designs can be found in the permanent design collection of the Museum of Modern Art in New York City.

Frequently Asked Questions About Knoll

What is Knoll's tone of voice?

Knoll uses a modern, workplace, design tone of voice. Their communication is rational, typically using statement-style sentences in the present tense. Their tagline "Good Design Is Good Business" exemplifies this voice.

How does Knoll communicate with customers?

Knoll represents excellence in furniture. "Good Design Is Good Business" captures the brand's modern, workplace, design approach to their craft.

What is Knoll's brand message?

Knoll's core message: Good Design Is Good Business Their mission: Deliver excellence in furniture

What is Knoll's slogan?

Knoll's slogan is "Good Design Is Good Business". It carries their modern, workplace, design voice.

What is Knoll's mission?

Knoll's mission: Deliver excellence in furniture

What makes Knoll's brand voice unique?

Knoll stands out through their modern, workplace, design communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Home & Garden sector.

What language style does Knoll use?

Knoll uses rational language, with imaginative messaging, in statement-style sentences, using the present tense.