Knoll Tone of Voice — Modern & Workplace

Tagline: "Good Design Is Good Business"

Industry: Furniture

Sector: Home & Garden

How Knoll Communicates

Knoll communicates with a modern, workplace and design voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Good Design Is Good Business", captures this voice. The central tension in Knoll's communication is ordinary vs. exceptional, which shapes every message they craft. Their mission is to deliver excellence in furniture.

Tone Words

Knoll's brand voice is defined by the following tone words: Modern, Workplace, Design.

Communication Style

  • Language Style: Declarative
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Knoll Brand Story

Knoll represents excellence in furniture. "Good Design Is Good Business" captures the brand's modern, workplace, design approach to their craft.

Brand Message

Good Design Is Good Business

Brand Mission

Deliver excellence in furniture

Brand Positioning

Core Concept: Modern Furniture

Central Tension: Ordinary vs. Exceptional

Frequently Asked Questions About Knoll

What is Knoll's tone of voice?

Knoll uses a modern, workplace, design tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "Good Design Is Good Business" exemplifies this voice.

How does Knoll communicate with customers?

Knoll represents excellence in furniture. "Good Design Is Good Business" captures the brand's modern, workplace, design approach to their craft.

What is Knoll's brand message?

Knoll's core message is about Good Design Is Good Business. Their concept "Modern Furniture" drives their mission: Deliver excellence in furniture.

What makes Knoll's brand voice unique?

Knoll stands out through their modern, workplace, design communication style. Their central brand tension — "Ordinary vs. Exceptional" — shapes every message they craft in the Home & Garden sector.

What language style does Knoll use?

Knoll uses declarative language with figurative messaging. Their sentences are typically statement in structure, using the present tense.