Knoll Tone of Voice — Modern & Workplace
Tagline: "Good Design Is Good Business"
Industry: Furniture
Sector: Home & Garden
How Knoll Communicates
Knoll communicates with a modern, workplace and design voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Good Design Is Good Business", captures this voice. The central tension in Knoll's communication is ordinary vs. exceptional, which shapes every message they craft. Their mission is to deliver excellence in furniture.
Tone Words
Knoll's brand voice is defined by the following tone words: Modern, Workplace, Design.
Communication Style
- Language Style: Declarative
- Sentence Type: Statement
- Tense: Present
- Expression: Figurative
Knoll Brand Story
Knoll represents excellence in furniture. "Good Design Is Good Business" captures the brand's modern, workplace, design approach to their craft.
Brand Message
Good Design Is Good Business
Brand Mission
Deliver excellence in furniture
Brand Positioning
Core Concept: Modern Furniture
Central Tension: Ordinary vs. Exceptional
About Knoll
Knoll (previously Knoll, Inc.; now a subsidiary brand of MillerKnoll, Inc.) is an American company that manufactures office and storage systems, furniture, textiles, and accessories. Its KnollStudio division is the licensed manufacturer of furniture designed by famous architects and designers such as Harry Bertoia, Ludwig Mies van der Rohe and Lilly Reich, Florence Knoll, Frank Gehry, Charles Gwathmey, Maya Lin, Marcel Breuer, Eero Saarinen, and Lella and Massimo Vignelli. Over 40 Knoll designs can be found in the permanent design collection of the Museum of Modern Art in New York City.
Frequently Asked Questions About Knoll
What is Knoll's tone of voice?
Knoll uses a modern, workplace, design tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "Good Design Is Good Business" exemplifies this voice.
How does Knoll communicate with customers?
Knoll represents excellence in furniture. "Good Design Is Good Business" captures the brand's modern, workplace, design approach to their craft.
What is Knoll's brand message?
Knoll's core message: Good Design Is Good Business Their mission: Deliver excellence in furniture
What is Knoll's slogan?
Knoll's slogan is "Good Design Is Good Business". It carries their modern, workplace, design voice.
What is Knoll's mission?
Knoll's mission: Deliver excellence in furniture
What makes Knoll's brand voice unique?
Knoll stands out through their modern, workplace, design communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Home & Garden sector.
What language style does Knoll use?
Knoll uses declarative language, with figurative messaging, in statement-style sentences, using the present tense.