BeReal Tone of Voice — Authentic & Spontaneous
Tagline: "Your friends for real"
Industry: Social Media
Sector: Technology
How BeReal Communicates
BeReal communicates with a authentic, spontaneous and real voice using casual language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Your friends for real", captures this voice. The central tension in BeReal's communication is authenticity vs. curation, which shapes every message they craft. Their mission is to create an authentic social network.
Tone Words
BeReal's brand voice is defined by the following tone words: Authentic, Spontaneous, Real.
Communication Style
- Language Style: Casual
- Sentence Type: Statement
- Tense: Present
- Expression: Figurative
BeReal Brand Story
BeReal challenged the performative nature of social media by forcing authenticity. The French app, founded in 2020, sends users a random daily notification to capture and share an unfiltered photo within 2 minutes using front and back cameras simultaneously. This anti-Instagram approach resonated deeply with Gen Z, tired of curated perfection. BeReal became the most downloaded app in 2022, though engagement declined as the novelty wore off. Despite challenges, BeReal proved that appetite exists for more authentic social experiences and influenced features on Instagram and TikTok.
Brand Message
A unique way to discover who your friends really are
Brand Mission
To create an authentic social network
Brand Positioning
Core Concept: Authentic Social Media
Central Tension: Authenticity vs. Curation
Frequently Asked Questions About BeReal
What is BeReal's tone of voice?
BeReal uses a authentic, spontaneous, real tone of voice. Their communication is casual, typically using statement-style sentences in the present tense. Their tagline "Your friends for real" exemplifies this voice.
How does BeReal communicate with customers?
BeReal challenged the performative nature of social media by forcing authenticity. The French app, founded in 2020, sends users a random daily notification to capture and share an unfiltered photo within 2 minutes using front and back cameras simultaneously. This anti-Instagram approach resonated deeply with Gen Z, tired of curated perfection. BeReal became the most downloaded app in 2022, though engagement declined as the novelty wore off. Despite challenges, BeReal proved that appetite exists for more authentic social experiences and influenced features on Instagram and TikTok.
What is BeReal's brand message?
BeReal's core message is about A unique way to discover who your friends really are. Their concept "Authentic Social Media" drives their mission: To create an authentic social network.
What makes BeReal's brand voice unique?
BeReal stands out through their authentic, spontaneous, real communication style. Their central brand tension — "Authenticity vs. Curation" — shapes every message they craft in the Technology sector.
What language style does BeReal use?
BeReal uses casual language with figurative messaging. Their sentences are typically statement in structure, using the present tense.