Behance Tone of Voice — Professional & Open
Tagline: "Showcase and Discover Creative Work"
Industry: Design / Platform
Sector: Design
How Behance Communicates
Behance is the gallery wall for working creatives. "Showcase and Discover Creative Work" frames it as a place to be seen and to find talent — professional, open, community-minded. The voice is showcasing and encouraging, treating a portfolio as a spotlight.
Tone Words
Behance's brand voice is defined by the following tone words: Professional, Open.
Communication Style
- Language Style: Showcasing
- Sentence Type: Command
- Tense: Present
- Expression: Straightforward
Behance Brand Story
"Showcase and Discover Creative Work" emphasizes an active call to engage with creativity, reflecting a professional yet open tone. The core tension between being hidden or seen speaks to the innate desire for visibility in the creative community. This language style is imperative and direct, motivating creators to step into the spotlight and share their work. The focus on exposure highlights a supportive intent, fostering growth through visibility rather than isolation.
Brand Message
Help creatives grow via exposure
Brand Mission
Empower creators publicly
Brand Positioning
Core Concept: Expose and Learn
Central Tension: Hidden vs. Seen
About Behance
Behance, stylized as Bēhance, is a creative networking site. Owned by Adobe, its main focus is to showcase and discover creative work. Behance was founded by Matias Corea and Scott Belsky in November 2005. It was acquired by Adobe in December 2012. As of October 2020, Behance had over 24 million members.
Frequently Asked Questions About Behance
What is Behance's tone of voice?
Behance uses a professional, open tone of voice. Their communication is showcasing, typically using command-style sentences in the present tense. Their tagline "Showcase and Discover Creative Work" exemplifies this voice.
How does Behance communicate with customers?
"Showcase and Discover Creative Work" emphasizes an active call to engage with creativity, reflecting a professional yet open tone. The core tension between being hidden or seen speaks to the innate desire for visibility in the creative community. This language style is imperative and direct, motivating creators to step into the spotlight and share their work. The focus on exposure highlights a supportive intent, fostering growth through visibility rather than isolation.
What is Behance's brand message?
Behance's core message: Help creatives grow via exposure Their mission: Empower creators publicly
What is Behance's slogan?
Behance's slogan is "Showcase and Discover Creative Work". It carries their professional, open voice.
What is Behance's mission?
Behance's mission: Empower creators publicly
What makes Behance's brand voice unique?
Behance stands out through their professional, open communication style. Their central brand tension, "Hidden vs. Seen", shapes how they communicate across the Design sector.
What language style does Behance use?
Behance uses showcasing language, with straightforward messaging, in command-style sentences, using the present tense.
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