Behance Tone of Voice — Professional & Open
Tagline: "Showcase and Discover Creative Work"
Industry: Design / Platform
Sector: Design
How Behance Communicates
Behance communicates with a professional and open voice using imperative language. Their sentences are primarily commands in the present tense. Their messaging is literal. Their tagline, "Showcase and Discover Creative Work", captures this voice. The central tension in Behance's communication is hidden vs. seen, which shapes every message they craft. Their mission is to empower creators publicly.
Tone Words
Behance's brand voice is defined by the following tone words: Professional, Open.
Communication Style
- Language Style: Imperative
- Sentence Type: Command
- Tense: Present
- Expression: Literal
Behance Brand Story
"Showcase and Discover Creative Work" emphasizes an active call to engage with creativity, reflecting a professional yet open tone. The core tension between being hidden or seen speaks to the innate desire for visibility in the creative community. This language style is imperative and direct, motivating creators to step into the spotlight and share their work. The focus on exposure highlights a supportive intent, fostering growth through visibility rather than isolation.
Brand Message
Help creatives grow via exposure
Brand Mission
Empower creators publicly
Brand Positioning
Core Concept: Expose and Learn
Central Tension: Hidden vs. Seen
Frequently Asked Questions About Behance
What is Behance's tone of voice?
Behance uses a professional, open tone of voice. Their communication is imperative, typically using command-style sentences in the present tense. Their tagline "Showcase and Discover Creative Work" exemplifies this voice.
How does Behance communicate with customers?
"Showcase and Discover Creative Work" emphasizes an active call to engage with creativity, reflecting a professional yet open tone. The core tension between being hidden or seen speaks to the innate desire for visibility in the creative community. This language style is imperative and direct, motivating creators to step into the spotlight and share their work. The focus on exposure highlights a supportive intent, fostering growth through visibility rather than isolation.
What is Behance's brand message?
Behance's core message is about Help creatives grow via exposure. Their concept "Expose and Learn" drives their mission: Empower creators publicly.
What makes Behance's brand voice unique?
Behance stands out through their professional, open communication style. Their central brand tension — "Hidden vs. Seen" — shapes every message they craft in the Design sector.
What language style does Behance use?
Behance uses imperative language with literal messaging. Their sentences are typically command in structure, using the present tense.