Square Tone of Voice — Empowering & Accessible

Tagline: "Start selling today"

Industry: Payment Processing / POS

Sector: Finance

How Square Communicates

Square communicates with a empowering and accessible voice using descriptive language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "Start selling today", captures this voice. The central tension in Square's communication is enterprise vs. accessible, which shapes every message they craft. Their mission is to make commerce easy for everyone.

Tone Words

Square's brand voice is defined by the following tone words: Empowering, Accessible.

Communication Style

Language Style: Descriptive
Sentence Type: Statement
Tense: Present
Expression: Literal

Square Brand Story

Square democratizes commerce by providing powerful payment and business tools to small businesses and individuals.

Brand Message

Empowering small businesses with payment solutions

Brand Mission

Make commerce easy for everyone

Brand Positioning

Core Concept: Business Tools

Central Tension: Enterprise vs. Accessible

About Square

Square Co., Ltd., also known under its international brand name SquareSoft, was a Japanese video game developer and publisher. It was founded in 1986 by Masafumi Miyamoto, who spun off the computer game software division of Den-Yu-Sha, a power line construction company owned by his father. Among its early employees were designers Hironobu Sakaguchi, Hiromichi Tanaka, Akitoshi Kawazu, Koichi Ishii, artist Kazuko Shibuya, programmer Nasir Gebelli, and composer Nobuo Uematsu. Initially focusing on action games, the team saw popular success with the role-playing video game Final Fantasy in 1987, which would lead to the franchise of the same name being one of its flagship franchises. Later notable staff included directors Yoshinori Kitase and Takashi Tokita, designer and writer Yasumi Matsuno, artists Tetsuya Nomura and Yusuke Naora, and composers Yoko Shimomura and Masashi Hamauzu. Initially developing for PCs, then exclusively for Nintendo systems, Square cut ties with Nintendo in the 1990s to develop for Sony Computer Entertainment's upcoming console PlayStation. Their first major project for the console, Final Fantasy VII, was a worldwide critical and commercial success and was credited...

Frequently Asked Questions About Square

What is Square's tone of voice?

Square uses a empowering, accessible tone of voice. Their communication is descriptive, typically using statement-style sentences in the present tense. Their tagline "Start selling today" exemplifies this voice.

How does Square communicate with customers?

Square democratizes commerce by providing powerful payment and business tools to small businesses and individuals.

What is Square's brand message?

Square's core message: Empowering small businesses with payment solutions Their mission: Make commerce easy for everyone

What is Square's slogan?

Square's slogan is "Start selling today". It carries their empowering, accessible voice.

What is Square's mission?

Square's mission: Make commerce easy for everyone

What makes Square's brand voice unique?

Square stands out through their empowering, accessible communication style. Their central brand tension, "Enterprise vs. Accessible", shapes how they communicate across the Finance sector.

What language style does Square use?

Square uses descriptive language, with literal messaging, in statement-style sentences, using the present tense.