Corona Tone of Voice — Relaxed & Beach

Tagline: "Find Your Beach"

Industry: Beer

Sector: Food & Beverage

How Corona Communicates

Corona ties beer to relaxation and the beach. "Find Your Beach" frames the brand around escape, calm, and the easy pleasure of a cold beer with a lime by the water — relaxed, beach, breezy. The voice is beach-escape and mellow, selling not just a beer but a state of mind, positioning Corona around the feeling of switching off and finding your own slice of vacation, wherever you happen to be.

Tone Words

Corona's brand voice is defined by the following tone words: Relaxed, Beach.

Communication Style

Language Style: Beach-escape
Sentence Type: Command
Tense: Present
Expression: Imaginative

Corona Brand Story

Corona owns the beach lifestyle with its clear bottle and lime ritual. The Mexican brand represents escape and relaxation wherever you are.

Brand Message

Escape to a relaxed beach mindset

Brand Mission

Bring people closer to the beach mindset

Brand Positioning

Core Concept: Beach Lifestyle

Central Tension: Stress vs. Relaxation

About Corona

Corona is a Mexican brand of beer produced by Grupo Modelo in Mexico and exported to markets around the world. Constellation Brands is the exclusive licensee and sole importer of Corona in the fifty states of the United States, Washington, D.C., and Guam. Belgian company AB InBev owns the beer in all other worldwide markets and it solely brews the beer for all markets including the US. Corona is now brewed in China for the Australasia market. It is the top-selling brand of imported beer in the United States. It is often served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor. The recipe for the mash bill includes corn as well as the barley malt and hops traditionally used for making beer. The brand's most popular variation is Corona Extra, a pale lager. It is one of the top-selling beers worldwide, and Corona Extra has been the top-selling imported drink in the U.S. since 1998. Other variants of the Corona beer brand include Corona Light, Corona Premier, and Corona Familiar. A variety of flavored hard seltzers marketed under the Corona brand name was launched in March 2020.

Frequently Asked Questions About Corona

What is Corona's tone of voice?

Corona uses a relaxed, beach tone of voice. Their communication is beach-escape, typically using command-style sentences in the present tense. Their tagline "Find Your Beach" exemplifies this voice.

How does Corona communicate with customers?

Corona owns the beach lifestyle with its clear bottle and lime ritual. The Mexican brand represents escape and relaxation wherever you are.

What is Corona's brand message?

Corona's core message: Escape to a relaxed beach mindset Their mission: Bring people closer to the beach mindset

What is Corona's slogan?

Corona's slogan is "Find Your Beach". It carries their relaxed, beach voice.

What is Corona's mission?

Corona's mission: Bring people closer to the beach mindset

What makes Corona's brand voice unique?

Corona stands out through their relaxed, beach communication style. Their central brand tension, "Stress vs. Relaxation", shapes how they communicate across the Food & Beverage sector.

What language style does Corona use?

Corona uses beach-escape language, with imaginative messaging, in command-style sentences, using the present tense.